Advantages of Strong Brand Equity

Advantages of Strong Brand Equity

Author:John Fatteross While brand equity is largely intangible, its advantages are anything but. The value that a strong brand identity can bring to your company translates to very real and measurable business benefits. Among them: Increased margins. Let’s get to the...

How to Build Brand Equity

As we said before, brand equity is what helps create a strong loyalty between you and your customers. It is built on their direct experience with your products or services. This experience, repeated over time, creates equity or value in your brand. And it serves as a...

What Is Brand Equity

Financing for projects and company development is always sought after. Essentially, there are 2 sorts of financing: debt and equity. Debt must be paid back, but it is often cheaper than raising capital due to tax considerations. Equity does not need to be paid back,...
Without This Skill, You Won’t Succeed

Without This Skill, You Won’t Succeed

It doesn’t matter what industry you’re in. This is the one thing all successful people know how to do well. I asked about 20 business owners and CEOs to name the one skill they feel contributes the most to their success. What did every one of them say?...

Getting To The Yes: 7 Habits of an Effective Salesperson

Selling and buying are a combination of intellectual and emotional exercises. Buyers and sellers are emotional human beings, which is why great salespeople are always masters at managing their own emotions. All salespeople are not the same, everyone uses different...
We Are All Salesmen

We Are All Salesmen

All of us are selling something, from the spouse who is trying to get their partner to take better care of himself/herself, to the teenager looking to go out to a high school game with their new best friends, or the head of a congregation sharing a resounding message...
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