Blog & Updates

Advantages of Strong Brand Equity

Author:John Fatteross While brand equity is largely intangible, its advantages are anything but. The value that a strong brand identity can bring to your company translates to very real and measurable business benefits. Among them: Increased margins. Let’s get to the...

How to Build Brand Equity

As we said before, brand equity is what helps create a strong loyalty between you and your customers. It is built on their direct experience with your products or services. This experience, repeated over time, creates equity or value in your brand. And it serves as a...

What Is Brand Equity

Financing for projects and company development is always sought after. Essentially, there are 2 sorts of financing: debt and equity. Debt must be paid back, but it is often cheaper than raising capital due to tax considerations. Equity does not need to be paid back,...

Without This Skill, You Won’t Succeed

It doesn't matter what industry you're in. This is the one thing all successful people know how to do well. I asked about 20 business owners and CEOs to name the one skill they feel contributes the most to their success. What did every one of them say? Sales skills....

The Different Sales Approach Methods

There's no one best sales approach. Your personality and background will determine which type of sales technique is most effective for you. Even if you have a methodology that works well, it's a good idea to try a different approach now and then. Trying new methods...

Getting To The Yes: 7 Habits of an Effective Salesperson

Selling and buying are a combination of intellectual and emotional exercises. Buyers and sellers are emotional human beings, which is why great salespeople are always masters at managing their own emotions. All salespeople are not the same, everyone uses different...

We Are All Salesmen

All of us are selling something, from the spouse who is trying to get their partner to take better care of himself/herself, to the teenager looking to go out to a high school game with their new best friends, or the head of a congregation sharing a resounding message...

Inspire Your Employees and Grow Your Business

In Jim Collin’s book Good to Great the describes a huge metal weighted wheel that might be a 24 feet in diameter and moving the wheel takes all the energy one can muster to get it through the first full turn. The next turn is just as difficult but by the 8th, 9th, and...

Your Habits Become You

I have good and bad habits that have been with me my entire life, things that I picked up as a child that are not very good for me, like cracking my knuckles, a passed one smoking, or staying in a negative environment to long, left profound impact on my present...

The Law of Attraction

I believe that whatever is within your character is what you will attract. If you are a strong willed personality you will attract strong willed people that are principled and diligent about their activities. If you have a negative character you will attract that type...

Educational Marketing: What Is It? Why Do You Need It?

One of the shifts in the buying process that has occurred in the 21st century is the fact that our prospects come to us with more information about our products, services and competitors than ever before. Back in the early days (some call them the “good old days”),...

We Are Business Educators

A few Sundays ago, while listening to Callan Rush's webinar, I was struck by her insistence on doing business in the educational model. I used to avoid listening to her and her partners' video presentations, partly because I had already done so with so many, they were...

My Business Growth

All I can offer you and your business is based on my life experiences. Be they business or personal, they all tie in to depict a picture of who you’re dealing with. What I call my business heritage is an additional resource and an immediate benefit readily available...

Learn to Say No

I carry on my key change a Skeleton Key from when I was about 24 years old and happened upon acquiring 6-7 rental properties. I had zero skill at managing or repairing properties and thought I could do what I saw many other real estate agents were doing.It end up...

The Importance of Having Business Experience

Different people have different ideas about what it takes to build a successful business. Some believe having good ideas is essential, while others emphasize the importance of skill or catering to a contemporary demand. While hard work, talent, and the drive are all...

The Advantages of Hiring A Personal Assistant

For most entrepreneurs, work and personal life often blend. Having someone help you manage the things that slip through the cracks and get forgotten could be the push you need to finally be more productive. Personal Assistants are true lifesavers. They enable...

What Successful Businesses Have in Common

How does a small company become successful? Despite the bad news we so often hear about the number of small businesses closing or moving, the news really isn't all that bad: Thousands of small businesses startup every year, and a good percentage of those companies...

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